YouTube is enhancing its livestreaming experience by introducing a new ad format: side-by-side mid-roll ads. This feature displays advertisements alongside the live video content, allowing viewers to continue watching the stream while ads play simultaneously. The initiative aims to improve monetization opportunities for creators without disrupting the viewer experience.
The side-by-side ads are currently being rolled out on eligible Connected TV (CTV) and web platforms. By integrating ads in this manner, YouTube seeks to balance revenue generation with user engagement, ensuring that audiences remain connected to live content even during advertising segments.
This development is part of YouTube’s broader strategy to refine its advertising offerings and support content creators in maximizing their earnings from livestreams. As the platform continues to evolve, users can expect more innovative features designed to enhance both the viewing and broadcasting experience.
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