TikTok has introduced a new AI-powered chatbot called “Seller Assistant” within its Seller Center platform, aiming to support merchants in optimizing their TikTok Shop listings. This tool offers real-time guidance on product descriptions, categorization, and best practices for in-app selling.
The Seller Assistant is designed to help sellers enhance their product listings by providing suggestions on improving titles, descriptions, and images. It also offers insights into trending products and effective selling strategies on TikTok.

This development is part of TikTok’s broader initiative to integrate AI tools that assist users in content creation and e-commerce. Earlier, TikTok launched the Symphony Creative Studios platform, which includes features like text-to-video conversion and digital avatar creation to aid advertisers in producing engaging content.
With the addition of the Seller Assistant, TikTok continues to enhance its platform for sellers by providing AI-driven tools that streamline the process of setting up and managing online shops within the app.
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